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Publisher growth

Your paywall is turning away your best leads.

Every reader who hits your paywall already cares about your content. Treadwell gives them a free AI preview that proves your value — then sends them straight to your subscribe page.

STEP 01

A free preview option appears on your paywall

Without any changes to your existing paywall, a "Chat with a free AI preview" button appears below your subscribe CTA. Readers who would otherwise close the tab now have a second option that doesn't cost you a subscriber.

No design work required from your team. The button inherits your page's visual context and is live the same day your developer drops in the snippet.

sportspublisher.com/nfl-week-9-breakdown
NFL · WEEK 9
NFL Week 9 Breakdown: Best Plays, Lineup Builds & GPP Strategy
SC
Sean Cox · May 30, 2026

This week's main slate features eight games with serious tournament upside. The Thursday night game has already been removed, narrowing the player pool and creating significant leverage opportunities…

Sign in to read the full article
NFL Season Pass
Draft guide, weekly rankings & Discord
$49.99
per year
or
STEP 02

The reader gets real value from your content in seconds

The reader signs into their AI assistant of choice — the same tool they already use every day. Within seconds, they receive a high-quality interactive summary drawn directly from your article.

Crucially, the preview is generated from a small approved slice of your content — enough to demonstrate your expertise and analytical depth, not enough to replace the full article or a subscription.

What the reader experiences
👆
Clicks "Chat with AI preview"Signs into their existing AI assistant
~5 sec
🤖
Receives AI-generated summaryBased on your content · interactive Q&A
Instant
💡
Sees the depth of your analysisConvinced your full content is worth paying for
Primed
STEP 03

Your content does the selling

The AI preview doesn't replace your article — it proves it. A reader who has just seen the quality of your analysis through an AI lens is far more likely to subscribe than one who only read your headline.

Your full article never leaves your server. You control exactly how much is used for the preview — and that depth limit is enforced by Treadwell, not the honor system. Your intellectual property is protected at every step.

Content protection at a glance
📰
Your full articleStays on your server · never exposed
Protected
✂️
Small preview slice15% of article · you set this number
Approved
🚫
Training use prohibitedContractual bar on all AI platforms
Enforced
STEP 04

Every AI response ends with a tracked link to subscribe

At the close of every AI preview, the reader sees a clear, direct link back to your subscribe page. They arrive already sold on the value of your content — conversion rates for Treadwell-referred readers outperform standard paywall traffic.

You earn a CPA on every completed subscription. Every conversion is attributed back to the exact article, the exact AI platform, and the exact session — so you know which content drives the most revenue.

Revenue attribution
👁️
Reader clicks subscribe linkArrives primed from AI preview session
Referred
Subscription completedNFL Season Pass · $49.99/yr
Converted
💰
CPA credited to your accountMonthly payout · full attribution data
Earned
The model
Zero risk in every direction
Treadwell was designed so that every downside a publisher could worry about is either eliminated or structurally impossible.

Your content is never at risk

You define the preview depth. It's enforced server-side by Treadwell — not by policy, not by the honor system. A 15% slice of a 2,000-word article is 300 words. That's a teaser, not a substitute.

Zero cost until you earn

No setup fee. No monthly platform charge. No minimum volume commitment. Treadwell takes a share of the CPA only after you've been paid. If a reader doesn't convert, you owe nothing.

No performance risk, no lock-in

The Treadwell CTA sits below your subscribe button — it doesn't replace it. If it underperforms, one script tag removal takes it down. No contract, no infrastructure dependency, no data entanglement.

Publisher FAQ
Questions from marketing teams
How does the CPA model work and what rates should I expect? +
CPA rates are negotiated per publisher during onboarding based on your subscription price point, content vertical, and audience profile. Founding partners receive preferred rates locked in for 12 months. Payouts are processed monthly via ACH or wire — there is no minimum payout threshold for founding partners.
Will this affect my existing subscription conversion rates? +
The Treadwell CTA is additive — it appears below your existing subscribe button, not in place of it. Readers who would have subscribed directly still see your primary CTA first. Treadwell captures the segment who would otherwise bounce, so there is no cannibalization of your existing conversion funnel.
What if a reader uses the preview but doesn't subscribe? +
You owe nothing. Treadwell only earns on verified conversions — if the reader takes the preview and doesn't subscribe, the session closes at no cost to you. The only downside is a 15% slice of one article was used to generate a preview, which is a lower exposure than your existing metered paywall likely already permits.
How long does integration actually take from my team's perspective? +
For founding partners, Treadwell handles the integration end-to-end — your developer adds one script tag and we handle the rest. For most standard CMS and paywall setups, total elapsed time from approval to first live CTA is under an hour. There are no backend changes, no database migrations, and no ongoing engineering maintenance.
Can I see which articles and content types convert best? +
Yes. Your Treadwell dashboard shows conversion attribution by article, by AI platform, by traffic source, and by date range. You can identify which content verticals drive the highest CPA revenue and use that data to inform both your editorial calendar and your broader subscription marketing strategy.

Ready to monetize what you were losing?

Apply for founding partner access. We'll follow up within 48 hours with next steps and your preferred CPA rate.

Join the waitlist See the technical overview →